Starting a business, especially starting a salon business in India, without any support, and running it successfully, is a challenge.
It doesn’t make a difference how prepared you are for the next step or even considering expanding your business, hurdles and challenges are always on your way.
Stepping into an industry that has a lot of competitors and a cut-throat market is a task in itself, so you need to avoid some mistakes as a first-time salon owner to let your business thrive.
Mistakes can lead to loss of revenue, and it’s better to be prepared and avoid the mistakes rather than deal with their consequences.
Some of the mistakes new salon owners make are:-
1. Not knowing the customer’s need
You can ask the majority of people why they go to the salon, and their answer will be that it makes them feel good, as it is connected to their emotions, and they feel therapeutic.
A good salon understands the behavior and needs of the customer, what they need, and this is why people don’t mind spending their time there.
Owners should make notes about these factors, as customer satisfaction cannot be taken lightly; the more relaxed people are at your salon, the better customer retention will be.
People like to visit the place again and again that understands them and their needs.
2. Not defining a clear brand identity
In this competitive market, simply offering good services is not enough. Many salons fall into the trap of just being a hair or beauty place because they don’t have a clear and defined brand identity.
A brand personality is the face of the business, it shows how you want to be perceived by the public. It defines who they are so that the audience doesn’t get confused.
Without a clear brand identity, you miss the chance of connecting to your clients emotionally and will not be able to turn them into regulars.
3. Not paying attention to user reviews and feedback
Your topmost priority should be to create and implement a good strategy to get more and more customer feedback and reviews.
You need to be consistent while getting user feedback or reviews, as they are proven to be the most powerful marketing techniques.
Train your staff and encourage them to get feedback from the customers while leaving the salon, or write a review.
Avoiding this can be a common error in the salon business, as people always tend to believe in other people’s words, and this would create a transparency in the mind of the people.
4. Not understanding the business you are in
Starting a salon business in India is not just about hair and makeup; this business that you are in is making people feel good about themselves.
For many people salon is not just about looking good, it’s about feeling good, about how they look.
Confidence, pride, and self-esteem are what truly make women shine. Once you understand and master the art of creating this experience, you will evolve into something greater than just a beauty professional.
5. Not keeping up with the trends
In this digitally occupied world, it’s a huge drawback if you don’t keep up with emerging trends and challenges related to your industry or business.
One common mistake new salon owners make is not giving enough importance to word-of-mouth and online marketing. Since your audience is highly digitally focused, you need to stay up to date with strategies that keep your salon visible.
Market your salon by showing what you can do related to hair, wellness, make-up, and nails by using an online trend that will create a prominent presence and attract a lot of potential customers.
6. Not focusing on customer retention
Many salon owners think that providing a high-class service is enough to gain consumers’ loyalty. While great hairstylists and outstanding services provided to consumers are fundamentally related to a salon’s success.
Visiting a salon can be a de-stressing ritual for people that can help them forget their worries. You should always keep in mind that modern consumers always have top-notch salon options to choose from.
7. Not hiring and training the right staff
Hiring and training the right staff is the key role of a salon business. You need people in your business who have bigger goals in mind, who have a vision to expand this business and grow your name in the market.
You can always train your staff, as a leader, it’s your responsibility, and you should perform your tasks well.
Your staff are your biggest asset; not hiring the right people can cost you a lot.
At Femina Flaunt, we provide proven hiring systems to find the best talent and keep them sharp and motivated to be ready to tackle any kind of customer in any situation.
Ready to open a salon without the stress?
In the hair and salon industry, there are high chances of slip-ups and mistakes by novices.
Sometimes it’s good to partner with a franchise that’s done it all before you and is committed to helping you succeed.
We at Femina Flaunt provide you with all the necessary details, information, and practices that are needed to run a salon and promise to help your business reach new heights and make it successful.
