Start-Up

 

 

9 States, 23 Salons 

A Rapidly Growing Venture 

 Franchise with the prestigious Times Group and become an integral part of our storied brand legacy.Join us to leverage our unparalleled expertise and make your entrepreneurial journey a remarkable success story.

Franchisee Proposition

Pink Shade Pie Chart

Studio Salon

  • Territory size: 3 kms Business model: Physical
  • Store Store size : Multiple options (in sq feet: 800, 1500)
  • Digital for customer acquisition
  • Estimated fit-out cost per square foot : ₹ 2,000 (varies by city)
  • Royalty: 10% of Service Sales
  • First time order cost: ₹ 18,00,000 (Includes Furniture + Products + Equipments)
  • Brand license fee: ₹ 10,00,000 + GST

Baal Bar

  • Territory size: 3 kms Business model: Physical Store
  • Store size : Multiple options (in sq feet: 300)
  • Digital for customer acquisition
  • Estimated fit-out cost per square foot : ₹ 1,100 (varies by city)
  • Royalty: 5% of Service Sales
  • First time order cost: ₹ 4,00,000 (Includes Furniture + Products + Equipments)
  • Brand license fee: ₹ 2,00,000 + GST

 

Support Proposition

Store Set Up & Launch

 Guidance on selection of right location.

 Providing you with a standard store layout.

 Providing you with a standard store BOQ.

 Guiding you on equipment & consumables required for operations.

 Providing you marketing creatives for store branding.

Manpower hiring, training &  troubleshooting support 

  • One time search & assistance for store staff hiring.
  • Providing technical assessment of staff as per requirement.
  • Best In Class training program.
  • Virtual on demand training.
  • Live store level training before launch of store.
  • Hiring assistance at low cost.
  • Quarterly refresher training.
  • Comprehensive training manual & SOP’s.
  • Dedicated franchisee relationship manager.
  • Access to brand equipment & consumable partners for maintenance & stock replenishment

 

Business intelligence support

  • User friendly billing & customer management software.
  • Access to monthly data intelligence for business building.
  • Regular updates of technology & methodology.
  • Sharing of consumer insights on monthly basis by way of mystery audits.
  • Access to daily intelligence dashboard data

Marketing & New product/Service support

  • Periodic (as per company discretion) newspaper advertisements.
  • Guidance on local catchment level marketing & tie -ups.
  • SEO for all search related to beauty services/products.
  • Social media marketing.
  • Google ads.
  • Brand influencers for launches.
  • Celebrities for launches at subsidised cost.
  • National/regional/local alliances tie ups.

 

Your Franchisor Team

Franchisee acquisition team:

  • Mapping of the assigned geography to identify distinct cluster for each franchisee.
  • Franchisee acquisition (agreement signing, collection of upfront payment, finalizing store location) .
  • Support on Store layout, construction, installation of equipment & marketing elements .

Manpower hiring & training:

  • One time hiring & training for staff.
  • Technical assessments & hand holding.
  • Guidance on key hiring/ management of Staff.

 Revenue & Operations

  • Dry run & store launch.
  • Ensuring all stores adhere to store opening SOP’s & operating practices.
  • Executing & monitoring sales & marketing campaigns that drive brand awareness & imagery .

                                    Brand Communication

  • Support requirements in the form of creatives for store branding/store merchandising.
  • Guidance on planning of a monthly calendar for local level catchment marketing to drive customer acquisition & retention
  • Digital & CRM Google ads/Facebook & Instagram marketing SMS/Whatsapp marketing Web based CRM